Connect your digital persona to real life and differentiate yourself!

Tuesday, May 31, 2011


This is a quick and simple glimpse of the future. I can't even tell you how excited I am about augmented reality. I cannot wait to have an augmented reality business card. In fact, if there's anybody out there who can help me out with how to start working on one like this, let me know. Check out these awesome augmented reality cards.

In the meantime, are you looking for a way to differentiate your personal brand, be more memorable, and help your personal business card or resume get noticed? A QR code is a great way to link your online persona to your real life persona, and make those paper business cards piling up on your desk of actual use.
First, download a (should be free) tag reader for your smart phone. Here's Microsoft Tag.

Next, decide what info you'd like to share. Do you want to point people to your personal or company website or blog? Maybe you just want to share your contact information? Whatever you want to do, this pixelated little graphic will contain this information.

You can sign in to Microsoft tag manager and create your own tags. This is available through Microsoft and Nokia. You can also create QR codes on Qurify, or Kaywa.

Once you've got your code, share it! Print it up on business cards, company brochures or trade show materials, whatever you can think of. I've even seen these on a t-shirt with the caption "add to friends." So that might be a little too far there...

I think you'll see QR codes utilized during this year's general elections, and more and more on the packaging of your favorite products directing you to become a Facebook fan or Twitter follower.

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